Johnnie Walker, the world’s leading Scotch whisky, has teamed up with the prestigious skiwear brand Perfect Moment to introduce a limited-edition offering: the Johnnie Walker Blue Label Ice Chalet. This exciting collaboration was unveiled by Priyanka Chopra Jonas, the brand ambassador for Johnnie Walker Blue Label and a shareholder in Perfect Moment. The Ice Chalet perfectly encapsulates the luxurious après-ski experience, featuring a rare new blend crafted by Master Blender Emma Walker. This release is complemented by a beautifully designed bottle and bag inspired by the enchanting 'Blue Hour,' that magical time when skiing transitions into social gatherings.
The new Blue Label expression showcases Johnnie Walker’s signature square bottle, adorned with Perfect Moment’s striking star logo and houndstooth pattern. The deep blue bottle comes with a bespoke bag that doubles as a chic, reversible crossbody after the whisky is enjoyed. To further celebrate this partnership, Perfect Moment is launching a capsule skiwear collection for both men and women, featuring designs that harmonize with the Ice Chalet's aesthetics.
Speaking of the collaboration, actress and producer Priyanka Chopra Jonas says: "The quintessential après-ski moment embodies the fusion of great fashion and good friends, ideally accompanied by an exceptional drink. Johnnie Walker Blue Label Ice Chalet captures this essence perfectly, with a nod to the freshness of the mountains and a crossbody bag that looks as good on the snowy slopes as it does by the fireside."
Perfect Moment, founded in Chamonix in 1984, is known for blending high-performance skiwear with cutting-edge fashion. It has garnered a celebrity following for its stylish pieces that transition effortlessly from the slopes to urban environments. The new skiwear collection, crafted from an innovative liquid blue and silver fabric, draws inspiration from the captivating blue hour.
Jane Gottschalk, Co-Founder & Creative Director at Perfect Moment, added: "I'm thrilled to unveil our collaboration with Johnnie Walker for the Blue Label Ice Chalet bottle and Perfect Moment bag. Our goal was to capture the essence of the après-ski experience with a focus on luxury and meticulous attention to detail. Staying true to our brand's DNA, we've highlighted our iconic North star motif, our brand's icon. This collaboration embodies the spirit of creating memorable moments, seamlessly transitioning from the slopes to the city, and reflecting the evolution of Perfect Moment as a leader in fashion-forward, high-performance design."
Johnnie Walker Blue Label itself is a symbol of modern luxury, produced in small batches with traditional techniques to ensure exceptional flavor. This new blend combines whiskies from Scotland's highest distilleries, resulting in a velvety smooth whisky that hints at salted honey, cacao, and soft malt.
João Matos, Johnnie Walker's Global Marketing and Innovation Director adds: "Luxury Après Ski has surged in popularity in recent years*, marking a transition from slopes to socializing that has opened the door to a new occasion. These moments already feel special, but we wanted to elevate them further by creating a Scotch whisky specifically blended to be enjoyed during 'Blue Hour'. Collaborating with Perfect Moment and Priyanka has enabled us to perfectly blend the worlds of Après Ski and fashion to create an unmatched luxury experience."
The Johnnie Walker Blue Label Ice Chalet will be showcased at global events, starting with launches in London and New York this October. Consumer experiences will kick off in January at key luxury après-ski locations.
The limited-edition whisky and crossbody bag will be available for purchase online and in select stores worldwide starting October 14, 2024.
