American luxury lifestyle brand Tory Burch, in collaboration with global beauty leader Shiseido Americas Corporation, has launched its latest fragrance, Sublime. The campaign, featuring Kendall Jenner, was photographed by Mert Alas and Marcus Piggott and developed by Be Good Studios.
Kendall Jenner described Sublime as "beautiful, sexy, and confident," noting her admiration for Tory Burch’s work and values. “Aligning with designers who feel genuinely right to me felt natural and organic,” Jenner added.
The campaign includes a video with a unique cover of Edwyn Collins’s 1994 song "A Girl Like You," performed by London artist Bakar. In the video, Jenner holds a sculpture of the Sublime bottle, designed by artist Malin Ericson. The bottle features a curvilinear design inspired by Tory Burch’s Double T logo, with a silver cap and an off-center logo.
Tory Burch praised Jenner’s “quiet power” and described her as “fearless,” highlighting Jenner’s role as an entrepreneur and role model. Burch emphasized that Sublime embodies the balance of sensuality and strength she sees in women today.
Developed in collaboration with Givaudan Master Perfumer Rodrigo Flores-Roux, Perfumer Christine Hassan, and Shiseido, Sublime features a blend of leather, rose, osmanthus flower, vetiver, and mandarin, grounded with ivy, patchouli, and magnolia.
“Sublime is designed to make you feel confident, sensual, and strong,” Burch said. “It’s a word and emotion with no ending, making you feel like anything is possible.”
Sublime by Tory Burch is available starting today in the U.S. at Ulta, Tory Burch boutiques, and on toryburch.com. It will be released at additional global retailers in Fall 2024. Prices are $155 for 90mL, $125 for 50mL, $85 for 30mL, and $35 for the 10mL travel spray.
