M&M'S®, a beloved brand under Mars, has teamed up with the global lifestyle brand kate spade new york to unveil a delightful limited-edition collection of candy-inspired handbags, jewelry, and accessories. Set to launch globally this holiday season, the collection promises a vibrant blend of playful design and craftsmanship.
Inspired by M&M'S iconic packaging and colorful candy shells, the M&M'S x kate spade new york Capsule Collection features unique pieces that bring together the cheerful essence of both brands. Highlights include the Embellished Smooth Leather 3D Crossbody and Chain Coin Purse, which make a bold statement with designs reflecting M&M'S signature colors. Additionally, the Embellished Patent PU 3D Crossbody and Packet Key Fob celebrate the classic Peanut M&M'S, offering fans deliciously stylish options for their everyday look.
The collection also includes a range of jewelry, featuring bracelets, earrings, necklaces, charms, and stackable rings, all inspired by the distinctive shapes of the candy.
"The M&M'S brand has long been committed to bringing people together through colorful fun," shares Jane Hwang, GM Global M&M'S. "Partnering with a brand like kate spade new york, known for joy, and everyday celebrations, is the perfect complement this holiday season. We hope the special collection will surprise and delight our fans as they rock their favorite brands in an iconic new way."
"kate spade new york has always been rooted in joy through personal style and self-expression, with products that deliver vibrant pops of color, playful patterns and dimensional textures," stated Charlotte Warshaw VP, Americas Wholesale, Global Licensing & Collaborations of kate spade new york. "This iconic collaboration with M&M'S delivers just that and does so in a way that puts front-and-center our Gen Z customer."
The limited-edition M&M'S x kate spade new york collection will be available starting November 1 at select M&M'S and kate spade new york stores, select department stores, and online at MMS.com and katespade.com.
