Pacsun has unveiled its exciting new F1 US Grand Prix Collection, making its return trackside for the second consecutive year at the Formula 1 US Grand Prix in Austin, scheduled from October 18 to October 20. Following the success of last year's inaugural race collection, the 2024 apparel line captures the vibrant essence of Austin, TX, infused with fresh motorsport-inspired designs, providing thrilling race-day outfits for men, women, and children alike.
This limited-edition release showcases a variety of new styles and silhouettes, including trendy denim pants, chic vests, and iconic trucker hats, alongside t-shirts, hoodies, crewnecks, and jackets. With a sporty Austin vibe, the collection features a palette of brown, blue, and gray that can be effortlessly mixed and matched for a laid-back yet stylish look. The standout item is the indigo flair denim, which merges the popular high-rise, wide-leg fit with a touch of western flair.
For the second year in a row, Pacsun will have a presence trackside, allowing fans to shop exclusive race-day merchandise at their dedicated booth.
"For this year's launch, we've expanded the collection to offer something for everyone, making it possible for fans, including entire families, to show their passion for Formula 1 in style," said Richard Cox, CMO of Pacsun. "By also providing early access to purchase the collection, we're giving fans the chance to secure their favorite pieces ahead of race weekend. And by being on-site in Austin, we're able to bring that excitement directly to them, merging the excitement of F1 and the spirit of Pacsun in one experience."
Pacsun's expanding involvement in Formula 1 underscores the brand's commitment to culture, fashion, and sports for a new generation of enthusiasts. Through exclusive collections inspired by the world’s premier motorsport, providing special access, and creating on-site experiences, Pacsun is transforming how audiences connect with the sport, its events, and their personal style.
The collection is now available at Pacsun.com and in Pacsun stores.
