In a surprising and bold move, The Ritz-Carlton has unveiled its first-ever capsule collection in collaboration with Madrid's trendiest menswear label, Late Checkout. Titled *Late Checkout: A Ritz-Carlton Story*, this exclusive collection features nine carefully curated pieces that elevate everyday luxury with a unique blend of playfulness and sophistication.
"The launch of The Ritz-Carlton's capsule collection with Late Checkout is an exciting intersection of our brand's dedication to service and innovation with a label that challenges classicism in fashion," said Jamie Kerr, VP and Global Brand Leader of The Ritz-Carlton. "The juxtaposition of our timeless elegance with Late Checkout's modern, playful aesthetic creates a unique synergy. It allows us to offer both loyal and new guests a fresh, wearable expression of The Ritz-Carlton experience, while staying true to the craftsmanship and creativity that define our brand globally."
The collection beautifully merges Late Checkout's signature hotel-inspired aesthetic with The Ritz-Carlton's iconic lion and crest, creating a fresh take on modern design. Crafted from luxurious materials and adorned with bold graphics and tailored cuts, these pieces embody the effortless elegance synonymous with The Ritz-Carlton experience.
When we were first approached by The Ritz-Carlton team, we were really amazed and thought it made perfect sense for our first collaboration ever," said Alex Turrion, Creative Director of Late Checkout. "During our initial years, we focused on cementing our narrative and ensuring everyone understood what we wanted to communicate with our collections and campaigns. As a brand whose whole aesthetic revolves around hotels, collaborating with The Ritz-Carlton and being able to add our unique vision and narrative is a dream come true and a full-circle moment for us. Throughout the campaign video, the idea of 'leaving better than how you came' is shared, which is something we both embrace. We just want your day to be a bit better by wearing our clothes!"
Complementing the launch is a captivating campaign film directed by Rogelio and produced by Little Spain, featuring award-winning actor Josh Hutcherson. This film adds a dynamic flair, showcasing the collection’s unique essence. With a narrative that reflects the collection's whimsical yet refined style, viewers are invited to explore a world where luxury meets creativity.
Founded in 2019, Late Checkout has made waves in the fashion industry with its innovative designs that blend vibrant colors, humor, and top-notch craftsmanship. Drawing inspiration from the jet-setting lifestyle and whimsical experiences, the brand celebrates the unconventional while maintaining an aspirational edge. This capsule collection marks an exciting new chapter for both The Ritz-Carlton and Late Checkout, where tradition meets the future of luxury.
"Being able to collaborate with The Ritz-Carlton and Late Checkout on this project has been an incredible experience," said Josh Hutcherson, who was an executive producer on the film. "I was excited to bring the unique visions of both brands to life in a way that feels fresh and unexpected. The film gave us the opportunity to tell the story of The Ritz-Carlton's legendary service through a fun, narrative-driven lens that reflects the playful spirit of Late Checkout."
Prepare to redefine your wardrobe with *Late Checkout: A Ritz-Carlton Story*—where every piece tells a story of bold elegance and refined playfulness.
The Late Checkout: A Ritz-Carlton Story capsule will be available beginning October 1, 2024, on The Ritz-Carlton Shops and the Chinese marketplace, with a curated retail experience at The Ritz-Carlton, Amelia Island starting on October 19.
For more information, please visit The Ritz-Carlton Shops.
