In a bold move to blend style with functionality, Victoria's Secret has announced the launch of VSX, an all-new collection designed for the modern lifestyle. This innovative line promises to redefine activewear with its chic, versatile designs that transition seamlessly from day to night.
Photographed by renowned Zoey Grossman and styled by Malina Joseph Gilchrist, the campaign showcases a lineup of standout models, including Gigi Hadid, Imaan Hammam, Jeneil Williams, Mayowa Nicholas, Paloma Elsesser, and Taylor Hill. Fans can look forward to seeing select talent featured in the upcoming 2024 Victoria's Secret Fashion Show this fall.
The VSX collection emphasizes groundbreaking styles that redefine what it means to be active. With bold silhouettes and comfortable, innovative fabrics, it includes an array of Sports Bras, Leggings, and other essentials designed to elevate your workout experience. Each piece is crafted to make a statement, combining refined contour designs with street-style flair.
Standout items include made-to-be-seen Sports Bras starting at $49.95, VSX Elevate™ Leggings featuring cutting-edge XDefine™ performance fabric from $69.95, and stylish apparel such as trench coats and catsuits starting at $44.95. The collection caters to a wide range of sizes, from XS-XXL and 32B-44DDD.
To celebrate the launch, Victoria's Secret has introduced a new Instagram handle, @VSXOfficial, creating a dedicated space for the brand's lifestyle content and to foster a vibrant community around the VSX ethos.
"VSX is more than a Sport collection – it's a lifestyle at the intersection between performance and fashion. The world-class designs leverage body mapping and superior fabrics that celebrate the curves of women's bodies, created to empower confidence, support, and ease as you live your life from day to night with next-level style." – Kira Fisher, VP Brand Design, VS&CO.
"I'm thrilled to be a part of this VSX campaign because it captures the multifaceted nature of strength and performance. Movement plays an important role in my life and my definition is always evolving – from striving to be the best athlete I can be while boxing or playing volleyball, to walking the runway, and keeping up with my three-year-old. This collection is such a chic one-stop shop that covers it all, with pieces that can support me through a workout or tie together a chic-yet-comfortable off-duty look." - Gigi Hadid, VS Talent Partner.
Gigi Hadid, a key talent partner for VS, expressed her excitement about the campaign, stating, "This collection captures the multifaceted nature of strength and performance. It's a chic one-stop shop that supports me during workouts and helps create a stylish, yet comfortable off-duty look."
The highly anticipated VSX collection is available now at VictoriasSecret.com and in Victoria's Secret stores nationwide. International availability will follow, with launch dates to be announced per region.
