The Estée Lauder Companies (NYSE: EL) has unveiled a new scientific research partnership with TUD Dresden University of Technology and its Smell & Taste Clinic, led by renowned olfactory science expert Professor Thomas Hummel. This multi-year collaboration is set to deepen understanding of the neurological links between fragrance and emotion. The insights gained will assist Estée Lauder's scientists and product developers in enhancing fragrance products, packaging, consumer experiences, and marketing strategies.
Source: Estée Lauder Companies
“Scents have long been associated with emotions and have a powerful connection to wellness,” said Sumit Bhasin, Senior Vice President, Corporate Fragrance Research & Development, Product Development and Innovation, ELC. “As consumer interest in the functional benefits of fragrance continues to accelerate, we are thrilled to be the first prestige beauty company to partner with Dr. Hummel and leading academic institution the TUD Dresden University of Technology on neuroscience research that will provide us with deeper insights into how fragrance plays a role in evoking nostalgia.”
Estée Lauder Companies has announced a groundbreaking research partnership with TUD Dresden University of Technology and its Smell & Taste Clinic, led by renowned olfactory scientist Professor Thomas Hummel. This collaboration will employ advanced techniques such as neurological assessments, psychometric and physiological analyses, and brain imaging to explore the relationship between scent and emotions. The findings will build on Estée Lauder’s previous research into fragrance benefits and will inform innovation at the company’s global R&D centers, including a new fragrance-focused Atelier in Paris set to open in early 2025.
“There is a unique opportunity for academia and industry to partner together to explore the power of scent,” said Dr. Thomas Hummel, M.D., Prof. Dr. med., Interdisciplinary Center Smell and Taste, Department of Otorhinolaryngology, University Hospital Dresden. “We are proud to partner with a fragrance powerhouse like The Estée Lauder Companies with a proven commitment to science and the continuous advancement of innovation.”
Dr. Thomas Hummel from the University Hospital Dresden emphasized the unique opportunity for academic and industry collaboration, noting Estée Lauder's commitment to scientific advancement and innovation.
Estée Lauder, with over 75 years of expertise in formulation and a strong presence in the scientific community, integrates multidisciplinary knowledge across physics, chemistry, biology, and engineering. The company is renowned for its prestigious skincare, makeup, fragrance, and hair care products, distributed globally under various high-end brands.
Source: TUD Dresden University of Technology
TUD Dresden University of Technology, a leading research institution in Germany, supports this initiative. Founded in 1828, the university is known for its interdisciplinary approach and its role in addressing major global challenges through innovative research and academic programs.
