For three decades, Old Navy has been an integral part of American culture, bridging generations through its iconic products and unforgettable fashion moments. To mark this milestone anniversary, the brand is reviving and updating some of its most beloved styles from the '90s, reconnecting with loyal fans while also welcoming a new wave of trendsetters.
Once More ‘94: Old Navy’s Reissue Collection
Old Navy has established itself as a quintessential American brand, renowned for making fashion accessible and offering a playful twist on style. Over the years, it has embraced a diverse array of personalities, from Carrie Donovan to RuPaul. Today, Old Navy stands as one of North America's leading apparel brands, boasting over 1,200 company-owned and franchise locations.
"To mark our 30th year, we're celebrating our heritage while creating new history and reasserting our place in culture," said Haio Barbeito, CEO of Old Navy. "It's such an iconic American brand, that it's hard to find someone who has not bought something from Old Navy. As we head into our next chapter, we're focused on inviting customers to play with style by delivering amazing experiences and products that meet them where they are."
"At Old Navy it's not just about the fashion, but the joy we experience in it," said Zac Posen, Chief Creative Officer, Old Navy. "If we look back at the '90s, it was a moment of moving from possibilities to reality, the juxtaposition of pop culture meeting indie culture, meeting hip hop. It was a time that allowed people to express themselves and their self-identity – and that's what the team has re-created with the '94 Reissue collection. Come play and reimagine style with us."
In honor of its 30th anniversary, the brand is diving into cherished memories and reconnecting with loyal fans while inviting newcomers to join the journey by:
UNVEILING A LIMITED-EDITION COLLECTION that harkens back to 1994. The '94 Reissue is a nostalgic, limited-edition line that breathes new life into Old Navy's classic '90s styles, all while honoring the brand's legacy as a quintessential American retailer.
This nostalgic collection brings back Old Navy's most beloved items from its heyday: think baby tees, relaxed baggy jeans, cargo pants, matching tracksuits, bucket hats, and the ever-popular Performance Fleece.
Launched yesterday, Friday, September 13, the collection features nearly 200 styles for the whole family, including men's, women's, kids', toddlers', and babies', available at www.oldnavy.com and select Old Navy locations.
CELEBRATING IN STYLE, OLD NAVY AND THE CUT HOST A '90S THROWBACK PARTY
Hosted by Zac Posen, Old Navy's Chief Creative Officer, alongside Lindsay Peoples, Editor-in-Chief of The Cut, this event will mark the 30th anniversary of Old Navy and the Fall Fashion issue of The Cut with a vibrant '90s-themed party. Taking place during New York Fashion Week at Webster Hall, the event will highlight the '94 Reissue collection and feature live performances by Ja Rule, En Vogue, and HANSON!
REVITALIZING THE BRAND WITH THE "ONCE MORE '94" CAMPAIGN
This uplifting celebration will span all consumer touchpoints, including in-store experiences, outdoor advertising in New York City, digital media, social platforms, and Old Navy's own channels. Additionally, a limited-edition, '90s-inspired "zine" will be available both online at OldNavy.com and in print at stores, allowing consumers to fully immerse themselves in the collection.
